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- Title
Off-Label Marketing Prosecutions and Cephalon: The Government Hits Its Stride and Hits Hard.
- Authors
Memmott, Scott A.; McCubrey, Betsy
- Abstract
The article discusses the implications of off-label settlement between Cephalon Inc. and U.S. off-label marketing prosecutions. According to the author, the settlement has served as a concrete example on the importance of maintaining off-label marketing compliance practice in accordance to government regulations and policies. In addition, the author notes that Cephalon agreed on the settlement of misdemeanor count with a guilty plea regarding the illegal distribution of misbranded drug to avoid the risk of debarment which is harmful to their business operations. Moreover, the author stressed that off-label sales and marketing compliance are necessary in businesses to comprehend liabilities rules.
- Subjects
UNITED States; COMPLIANCE auditing; HEALTH planning; HEALTH policy; BUSINESS planning; GUILTY pleas; MARKETING strategy; MARKETING planning; CEPHALON Inc.; ACTIONS &; defenses (Law)
- Publication
Journal of Health Care Compliance, 2009, Vol 11, Issue 1, p55
- ISSN
1520-8303
- Publication type
Article