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- Title
Temporal Visual Profiling of Market Basket Analysis.
- Authors
Moreno Arboleda, Francisco Javier; Pérez Ortega, Giovanni; Pérez Luna, Jaime Albertow
- Abstract
Market basket analysis allows analysts to understand the behaviour of customers. In this paper, we propose a novel technique to generate the profile of a customer with regard to his/her product purchase history. After obtaining the profile of a customer, we present a visual technique, to compare in a friendly and interactive way the profiles of customers over time. To show the expediency of our proposal, we performed experiments with a dataset of purchases of a retail market. The results showed that our proposal can be useful for stock planning and identifying customers with similar buying tendencies.
- Subjects
MARKETING research
- Publication
IAENG International Journal of Computer Science, 2022, Vol 49, Issue 2, p582
- ISSN
1819-656X
- Publication type
Article