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- Title
Growing the Major: Tried and True Strategies for Program Expansion.
- Authors
Rudick, Karen; Violette, Jayne L.; Thieme, Amy
- Abstract
The Communication Studies Program at Eastern Kentucky University has experienced phenomenal growth in the past 36 months, more than tripling the number of majors. The purpose of this article is to focus on the strategies faculty and students at EKU have recently implemented to promote the major, resulting in dramatic program growth, with the goal of inspiring other similar programs to new heights. This paper offers a description of four key components of our strategic plan and offers suggestions on how these strategies may be implemented in other communication programs interested in "growing their major. "
- Subjects
COMMUNICATION education; COURSE content (Education); EASTERN Kentucky University; EDUCATIONAL programs; STUDENT engagement
- Publication
Kentucky Journal of Communication, 2007, Vol 26, Issue 1, p67
- ISSN
1533-3140
- Publication type
Article