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- Title
消费者情感偏好对运动文胸设计要素的影响.
- Authors
王明月; 周捷; 左菊香; 王佳佳
- Abstract
In order to understand the emotional preferences of female consumers aged from 18-45 years of age when purchasing sports bras,based on the evaluation of their wearing experience, the emotional preference of consumers' is measured and a questionnaire survey is conducted. Through exploratory factor analysis and confirmatory factor analysis,the evaluation index model of consumers' emotional preference is constructed, including 5-first level indexes and 21 secondlevel indexes, the nonlinear principal component analysis method is adopted to determine the weight values of design elements that affect consumers' emotional preference, and the weight value of the first-level indicators is obtained as follows: fabric(0. 274),color(0. 191),back structure (0. 188),shoulder strap form(0. 184) and cup form(0. 163). This suggests that the most important factor that consumers pay attention to when purchasing sports bra is fabric.
- Subjects
CONSUMER preferences; CONFIRMATORY factor analysis; PRINCIPAL components analysis; FACTOR analysis; SPORTS bras; EXPLORATORY factor analysis
- Publication
Basic Sciences Journal of Textile Universities / Fangzhi Gaoxiao Jichu Kexue Xuebao, 2020, Vol 33, Issue 1, p38
- ISSN
1006-8341
- Publication type
Article
- DOI
10.13338/j.issn.l006-8341.2020.01.007