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- Title
Perceptions of physician assistants regarding direct-to-consumer advertising.
- Authors
ANZALONE, JUSTIN; MATHEWS, ASHA; SUPRENANT, MICHAEL; HERMAN, LAWRENCE
- Abstract
Of 1,254 practicing physician assistants (PAs) who completed a survey, 91% were familiar with direct-to-consumer advertising (DTCA). When asked about their general perception, 96% of PAs were neutral or unfavorable towards DTCA. PAs felt that DTCA encouraged patients to make atypical medication requests, overlook the PA's medical opinion, and seek other health care providers.
- Subjects
ADVERTISING; CONSUMER attitudes; MEDICAL specialties &; specialists; PATIENT satisfaction; QUESTIONNAIRES; NURSE prescribing; PHYSICIANS' assistants; ATTITUDE (Psychology)
- Publication
JAAPA: Journal of the American Academy of Physician Assistants (Haymarket Media, Inc.), 2012, Vol 25, Issue 2, p56
- ISSN
1547-1896
- Publication type
Article
- DOI
10.1097/01720610-201202000-00011