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- Title
EXTENSIÓN DE LOS POSTULADOS DE LA TEORÍA DE LOS RECURSOS Y LAS CAPACIDADES DE LA FIRMA A CAMPOS PSICOLÓGICOS.
- Authors
Franch, Kenneth Gent; Chacur, Alejandro Andalaft
- Abstract
Strategically, Resource Based View of the Firm (RBV) theory has been established as a necessary complement to the theories that Porter supported during the eighties, which explained the fundamental commercial successes through the niches for which they were established, not concentrating sufficient attention to personal virtues and differences that each organization possesses (resources, competition, and capabilities) against their competitors. This article investigates the relation and influences that culture and some human psychological aspects exercise to achieve salary above the normal obtained in an organization by way of an increased level of self knowledge of those who work there. The new paradigms that humanity faces due to the globalization of telecommunications and free access to information provided by the Internet, obliges us to continually analyze the strategic concept and the evolution of strategic thinking. An analysis has been developed regarding how the RBV theories can be valid in comparison to application fields with different scales in as much as companies as well as in the case of separate individuals.
- Subjects
RESOURCE-based theory of the firm; CULTURE; MILITARY strategy; MULTIPLE intelligences; TELECOMMUNICATION; INTERNET
- Publication
Economía y Administración, 2007, Vol 44, Issue 68, p35
- ISSN
0716-0100
- Publication type
Article