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- Title
ФАКТОРИ ЗА ИЗГРАЖДАНЕ НА ПОЛОЖИТЕЛЕН ИМИДЖ НА ОПЕРАТОР ОТ СЕКТОР ЕЛЕКТРОННИ СЪОБЩЕНИЯ
- Authors
Димитрова, Ирена
- Abstract
In the article a theoretical analysis of the concept of "organizational image" has been carried out and its elements have been identified. A hierarchical system of factors (indicators) is proposed to build a positive image of operators providing electronic communication services. Factors of the organizational image are classified according to its elements. An algorithm, model and methodology for building a positive image of operators in the electronic communications sector have been developed.
- Subjects
TELECOMMUNICATION; POSITIVE operators; ELECTRONIC services; ALGORITHMS; DIGITAL images
- Publication
Management & Education / Upravlenie i Obrazovanie, 2018, Vol 14, Issue 2, p51
- ISSN
1312-6121
- Publication type
Article