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- Title
Ethics of…Environmental Sustainability.
- Authors
Elmore, Barbara
- Abstract
The article reports on the efforts of companies in Austin, Texas to educate the public about environment sustainability claims of companies. The EnviroMedia Social Marketing developed the Web site Greenwashing Index, to assist consumers in interpreting for themselves whether companies are truthful in the commitment to sustainability. The renewable energy company Green Mountain Energy assists its commercial customers in this regard, such as using renewable strategy as a recruitment tool.
- Subjects
UNITED States; AUSTIN (Tex.); TEXAS; CORPORATIONS; ENVIROMEDIA Social Marketing (Company)
- Publication
Baylor Business Review, 2009, Vol 27, Issue 2, p48
- ISSN
0739-1072
- Publication type
Article