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- Title
review.
- Authors
Jackson, C. J.
- Abstract
The article highlights a readership survey on "Baylor Business Review" magazine. Many of the magazine's readers like to share the publication with household members, co-workers and friends. It reveals that about 72% of respondents stated that they have taken some kind of action in response to reading an article in the magazine. The magazine's management made the decision to go green and are now using 100% post-consumer waste recycled paper as the default stock for all publications produced by the Baylor University's Hankamer School of Business.
- Subjects
READERSHIP surveys; BUSINESS literature; GREEN business; RECYCLED products; BAYLOR University
- Publication
Baylor Business Review, 2007, Vol 26, Issue 1, p40
- ISSN
0739-1072
- Publication type
Article