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- Title
LEARNING FROM PATIENT 31 CASE: A CROSS-CULTURAL PERSPECTIVE OF CORPORATE NETWORKS’ DIFFUSION ABILITY IN LATIN AMERICA.
- Authors
Cordova, Miguel; Sambrook, Cristina
- Abstract
Objective: This paper has the purpose to discuss how corporate networks’ big linkers constitute a development opportunity area in Latin America. Method: We employ a qualitative analysis that blends social networks literature and builds on interlocking directorates (IntDs) theory with a fascinating case study labeled the ‘Patient 31’ phenomenon that occurred during the coronavirus outbreak in South Korea. Main results: We generate managerial and conceptual insights on the diffusion processes of business practices, which have a series of profound implications for theory and practice on how corporate networks present differences in their diffusion ability. Relevance/Originality: Viral contagion processes are not a secret for health sciences, but they are still under researched in the context of managerial practices regarding diffusion processes. The COVID-19 virus has been (and is) a significant threat for global health since the beginning of 2020, as well as an operational challenge for almost every organization around the world. Theoretical/Methodological contributions: The results highlight the superspreaders’ high diffusion power, warn about the risks of including ‘Patient 31’- type of spreaders as members of the firms’ boards, and also provide recommendations on how policy makers could harness this diffusion ability over the organizational networks.
- Subjects
SOUTH Korea; COVID-19 pandemic; SOCIAL networks; POWER (Social sciences); VIRAL marketing; WORLD health; COVID-19
- Publication
Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2023, Vol 18, Issue 1, p1
- ISSN
1980-4865
- Publication type
Article
- DOI
10.18568/internext.v18i1.698