We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Customer Preferences: A Pilot Study on Organized Retail Industry.
- Authors
MALL, SUNITA; PANIGRAHI, TUSHAR RANJAN
- Abstract
The Indian retail sector is witnessing unparallel growth. Unmatched demographics, rising income levels, shifting lifestyles, and changing aspiration of the middle class has developed a retail revolution in the country. Fresh retail geographies are emerging, innovative formats are being introduced, and retailers are tapping new customer segments with prolific product offerings. India has witnessed a boom in organized retail trade in the last five years. More and more players are coming into the retail business in India to introduce new formats like malls, supermarkets, discount stores, and departmental stores. The consumer preference toward these retail stores depends on the service quality provided by the retailers.
- Subjects
INDIA; CONSUMER preferences; RETAIL industry; CUSTOMER services; RETAIL stores; RETAIL franchises; CONSUMER behavior
- Publication
Productivity, 2012, Vol 53, Issue 1, p62
- ISSN
0032-9924
- Publication type
Article