We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?
- Authors
Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn
- Abstract
The article focuses on various issues related to sustainable food market segments. It says that organic food is the most established sustainable food category, however it loses ground due to increasing corporate participation. It relates that the formation of preferences for the claims affects consumer behavior. It adds that segmenting consumers based on their choices of market venue offers insight into consumer behavior in the emerging food market.
- Subjects
NATURAL foods industry; MARKET segmentation; ORGANIC foods; CONSUMER preferences; PRODUCE markets; EMERGING markets
- Publication
American Journal of Agricultural Economics, 2011, Vol 93, Issue 2, p583
- ISSN
0002-9092
- Publication type
Article
- DOI
10.1093/ajae/aaq152