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- Title
Arguing With Emotion: A Closer Look at Affect and the Inoculation Process.
- Authors
Wigley, Shelley; Pfau, Michael
- Abstract
This study explored the role of affect in the counterarguing process of inoculation by introducing the concept of affective counterarguments. Although previous studies have used affective inoculation treatments, this is the first study to identify and assess affective counterarguments. As expected, cognitive inoculation treatments led to the recognition of more cognitive counterarguments, whereas affective inoculation treatments led to the recognition of more affective counterarguments. Surprisingly, the study also found that participants rated affective counterarguments as significantly stronger than cognitive counterarguments. Results indicate that affective counterarguing does occur and that participants feel significantly stronger about affective counterarguments than they do about cognitive counterarguments.
- Subjects
EMOTIONS; AFFECT (Psychology); INOCULATION theory (Communication); COUNTERARGUMENTS; INFLUENCE; PERSUASION (Psychology); PILOT projects; MULTIVARIATE analysis
- Publication
Communication Research Reports, 2010, Vol 27, Issue 3, p217
- ISSN
0882-4096
- Publication type
Article
- DOI
10.1080/08824091003737901