The article discusses some techniques in professional speech writing. According to the author, speech writers often use a rhetorical device called a triad which is the expression of related thoughts or ideas in a group of three, almost always with each element of the triad using the same grammatical form. He notes that a triad can be composed of single words, phrases, sentences or paragraphs and well-constructed triads emphasize important points and make them stick in the minds of listeners.