Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEquilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain.AuthorsHe, Yong; Yu, Yanan; Wang, Zhongyuan; Xu, HenrySubjectsCUSTOMER cocreation; SUPPLY chains; PERCEIVED quality; CONSUMER behavior; MARKETING management; ADVERTISING; TOURISM advertising; HOTEL ratesPublicationAsia-Pacific Journal of Operational Research, 2022, Vol 39, Issue 1, p1ISSN0217-5959Publication typeArticleDOI10.1142/S0217595921400315