Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBook Reviews : Innovation and New Product Marketing David F. Midgley.AuthorsRosson, PhilipPublicationManagement Learning, 1977, Vol 8, Issue 3, p158ISSN1350-5076Publication typeArticleDOI10.1177/135050767700800312