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- Title
Servicing academics and building relationships: the case of two university commercialisation offices in Australia.
- Authors
Gao, Jennifer Hui ‐ Han; Haworth, Nigel
- Abstract
Adopting the contingency perspective, we examine the strategic orientation of university commercialisation models by conducting an explorative multiple-case study of two university commercialisation offices (UCOs). We base our study in Australia, a relatively small, open OECD trading economy, where universities are under strong pressures to commercialise. While existing literature mainly focussed on quantitative and revenue-based measures of university commercialisation performance, we identify two different UCO strategic models: 'service-provider' and 'relationship-builder'. We also find university leadership, CEO ideology and academic awareness and support as key factors that shape UCO strategic models.
- Subjects
COMMERCIALIZATION; STRATEGIC planning; ORGANIZATIONAL performance; EDUCATIONAL leadership; IDEOLOGY; CHIEF executive officers; PSYCHOLOGY
- Publication
R&D Management, 2016, Vol 46, p653
- ISSN
0033-6807
- Publication type
Article
- DOI
10.1111/radm.12184