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- Title
TOWARD AN UNDERSTANDING OF THE ECONOMICS OF CHARITY: EVIDENCE FROM A FIELD EXPERIMENT.
- Authors
Landry, Craig E.; Lange, Andreas; List, John A.; Price, Michael K.; Rupp, Nicholas G.
- Abstract
This study develops theory and uses a door-to-door fund-raising field experiment to explore the economics of charity. We approached nearly 5000 households, randomly divided into four experimental treatments, to shed light on key issues on the demand side of charitable fund-raising. Empirical results are in line with our theory: in gross terms, the lotteries raised more money than the voluntary contributions treatments. Interestingly, in terms of both maximizing current contributions and inducing participation, we find that a one-standard deviation increase in female solicitor physical attractiveness is similar to that of the lottery incentive.
- Subjects
FUNDRAISING; CHARITIES; LOTTERIES; AMUSEMENTS; GIFTS; ENDOWMENTS; CHARITABLE giving; GENEROSITY
- Publication
Quarterly Journal of Economics, 2006, Vol 121, Issue 2, p747
- ISSN
0033-5533
- Publication type
Article
- DOI
10.1162/qjec.2006.121.2.747