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Assessing the Financial Impact of Sponsorship Investment.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 417, doi. 10.1002/mar.20616
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- Publication type:
- Article
Metrics in Sponsorship Research-Is Credibility an Issue?
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 408, doi. 10.1002/mar.20615
- By:
- Publication type:
- Article
Memory for Sponsorship Relationships: A Critical Juncture in Thinking.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 394, doi. 10.1002/mar.20614
- By:
- Publication type:
- Article
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 444, doi. 10.1002/mar.20618
- By:
- Publication type:
- Article
Measuring Sponsorship Performance: Challenge and Direction.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 385, doi. 10.1002/mar.20613
- By:
- Publication type:
- Article
Sponsorship at O2-'The Belief that Repaid'.
- Published in:
- 2013
- By:
- Publication type:
- Case Study