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- Title
Managing Hospital Quality Through a Clinical Severity Approach.
- Authors
Bradbury, Robert C.; Stearns Jr., Frank E.
- Abstract
The authors briefly describe the Medical Illness Severity Groupings System (MedisGroups), a computerized hospital management information system focusing on health outcomes. The implications of health outcome information for hospital marketing activities are discussed. Important changes in the way hospitals currently approach these marketing functions are recommended.
- Subjects
MANAGEMENT information systems; HOSPITAL administration -- Data processing; HEALTH outcome assessment; HOSPITAL patients -- Classification; MEDICAL quality control; ENVIRONMENTAL scanning (Business); REGIONAL hospital alliances; DIAGNOSIS related groups; QUALITY control; HEALTH services administration
- Publication
Journal of Health Care Marketing, 1989, Vol 9, Issue 2, p13
- ISSN
0737-3252
- Publication type
Article