Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow customer needs are shaping the 'factory of the future'AuthorsNichols, John D.AbstractFocuses on the impact of shifts in production processes on marketing activity. Influences on the direction of marketing; Role of customers in the production process; Effects of technology on manufacturing.SubjectsMANUFACTURING processes; MARKETINGPublicationManagement Review, 1984, Vol 73, Issue 12, p29ISSN0025-1895Publication typeArticle