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- Title
ESTUDO DO RADAR DA INOVAÇÃO EM TRÊS EMPRESAS DO SEGMENTO DE AUTOPEÇAS DE SOROCABA.
- Authors
Crisci Bartone, Ana Laura; de Lima Carvalho, Mayra Suelen; Viana da Cunha, Neila Conceição
- Abstract
The research of Sawhney, Wolcott and Arroniz (2006) shows that when a company wants to innovate its business, people should look at the organization in 12 dimensions called Innovation Radar. The research question used for this article was: Which dimensions of innovation capability are adopted by four companies in the auto parts industry located in Sorocaba? The aim was to identify the dimensions that comprise the construct of the capacity of innovation in this segment. The research was qualitative and exploratory. The method used was a multiple case study. The instrument for data collection was interview, secondary data and institutional data. The results obtained from this study allowed the understanding of innovation capacity and made it possible to build the conceptual theoretical structure and also to adapt the Innovation Radar to the companies' reality in the auto parts industry. In addition, the study also identified three new dimensions: people, organizational learning and quality of life at work. Finally, the study of the Innovation Radar in three companies of the auto parts industry, located in Sorocaba, permitted the identification of the sustainability axis permeating all the other radar dimensions.
- Subjects
SOROCABA (Brazil); BRAZIL; INNOVATION management; AUTOMOBILE industry; NEW product development management; ORGANIZATIONAL learning; SUSTAINABILITY; TECHNOLOGICAL innovations; MANAGEMENT; SOCIAL history
- Publication
Pensamento & Realidade, 2015, Vol 30, Issue 1, p3
- ISSN
1415-5109
- Publication type
Article