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- Title
Factors Influencing Potential Demand for Goat Meat in Georgia.
- Authors
Ibrahim, Mohammed; Pattanaik, Nalini; Onyango, Benjamin; Xuanli Liu
- Abstract
Growth in U.S. ethnic populations and a desire for healthy diets are driving demand for goat meat. Inventory of meat goats in Georgia has increased in recent years. A consumer survey was conducted in Georgia to determine potential driving factors determining the future outlook of goat meat demand in Georgia. About 56% of participants who had never tasted goat meat before expressed willingness to try it if grocery stores in their area gave out goat meat samples. A binary logit model was used to examine the demographic factors that impact consumers' willingness. Result shows that consumers' education, gender, and household size significantly affect willingness to consume goat meat.
- Subjects
GEORGIA; GOAT meat industry; GOAT meat; ECONOMIC demand; CONSUMER surveys; AGRICULTURE
- Publication
Journal of Food Distribution Research, 2017, Vol 48, Issue 1, p93
- ISSN
0047-245X
- Publication type
Article