We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The evolution of first amendment protection for commercial speech.
- Authors
Boedecker, Karl A.; Morgan, Fred W.; Wright, Linda Berns
- Abstract
During the past 15 years, the U.S. Supreme Court has used Central Hudson Gas v. Public Service Commission (1980) to expand significantly the power of the government at all levels to regulate advertising and other promotional activities. As a result, first amendment protection for commercial speech has steadily diminished. In this article, Supreme Court decisions subsequent to Central Hudson are reviewed to provide an update of Cohen's (1978) work. In addition, the current standard for identifying commercial speech is analyzed, and managerial recommendations are made to guide managers who are responsible for making promotional decisions in this increasingly restricted area.
- Subjects
UNITED States; CENTRAL Hudson Gas &; Electric Corp. v. Public Service Commission of New York (Supreme Court case); UNITED States. Supreme Court; COMMERCIAL speech; UNITED States. Constitution. 1st Amendment; ADVERTISING laws; SALES promotion; GOVERNMENT policy on advertising; MARKETING strategy; LAW
- Publication
Journal of Marketing, 1995, Vol 59, Issue 1, p38
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224299505900104