Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title16. Merchandising.AuthorsGoldstucker, Jac L.; Spencer, Ulric M.AbstractThe article presents a section of abstracts related to the merchandising in marketing. They include "The Stamp War," "Trading Stamps--An Interim Report," and "The Marrud Study."SubjectsMERCHANDISING; MARKETING research; STAMP collecting; HOUSEWIVES; MARKETING strategy; DRUGS; HOUSEWIVES as consumers; PSYCHOLOGYPublicationJournal of Marketing, 1964, Vol 28, Issue 3, p106ISSN0022-2429Publication typeAbstract