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- Title
II. REGULATION OF PRODUCT CHARACTERISTICS.
- Authors
Ostberg, Henry D.
- Abstract
The article presents U.S. legal developments in marketing relative to the regulation of product characteristics. In 1958 the U.S. Congress enacted the Textile Fiber Products Identification Act. It was designed to correct the abuses found to be prevalent within the textile industry. The law regulates the branding and advertising of textile fibers.
- Subjects
UNITED States; UNITED States. Congress; TEXTILE fibers; TEXTILES; TEXTILE industry; PRODUCT quality; CONSUMER protection; COMMERCIAL policy; ADVERTISING laws; COMMERCIAL law; COMMERCIAL products classification; GOVERNMENT policy
- Publication
Journal of Marketing, 1959, Vol 23, Issue 4, p459
- ISSN
0022-2429
- Publication type
Article