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- Title
MERCHANDISE CLASSIFICATION AND THE COMMODITY APPROACH.
- Authors
Hollander, Stanley C.
- Abstract
The article discusses commodity classification in marketing. Typical marketing classes often focus on operating firms such as retail trader or merchant, rather than the marketing of a certain product. Department stores are reportedly one area where marketing takes place by individual product. However, many products fit into overlapping categories and decisions must be made at the top. Government marketing legislation typically is determined on a product-by-product basis . Analytic classification and taxonomy in marketing are the main topic of the article.
- Subjects
COMMERCIAL products classification; BUSINESS enterprises; MERCHANDISING; MARKETING; MARKETING research; SALE of business enterprises; BUSINESS planning; CLASSIFICATION; TAXONOMY; MARKETING science; ADVERTISING laws; RETAIL industry research; MANAGEMENT
- Publication
Journal of Marketing, 1956, Vol 20, Issue 3, p275
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1247871