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- Title
Crisis of Handloom Units in Kerala and Tamil Nadu: An Empirical Study on the Problems and Challenges.
- Authors
I. V., Sajith Kumar; Sulaiman, E.
- Abstract
The present study made an attempt to identify the major problems and challenges related with production, and marketing of the handloom industrial units in South India. The analysis on the problems experienced by the handloom units helps in the identification of the specific needs of this sector, as well as orient research and policy initiatives in a more focused manner. The study was based on the primary data collected from the sample handloom industrial units in South India. The study found that handloom products are getting wider popularity in the domestic and international market, but the handloom units are facing different problems in the area of production and marketing.
- Subjects
MARKETING orders; BUSINESS to consumer transactions; INTERNATIONAL trade; INTERNATIONAL advertising; INFORMATION services
- Publication
Journal of Rural & Industrial Development, 2017, Vol 5, Issue 1, p22
- ISSN
2321-1873
- Publication type
Article