Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePositive Brand Extension Trial and Choice of Parent Brand.AuthorsLantos, Geoffrey P.AbstractReviews the book "Positive Brand Extension Trial and Choice of Parent Brand," by Kuang-Jung Chen and Chu-Mei Liu.SubjectsPOSITIVE Brand Extension Trial &; Choice of Parent Brand (Book); KUANG-Jung Chen; CHU-Mei Liu; PRODUCT management; NONFICTIONPublicationJournal of Product Innovation Management, 2005, Vol 22, Issue 6, p535ISSN0737-6782Publication typeBook ReviewDOI10.1111/j.1540-5885.2005.00149.x