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- Title
How does online banking influence the account manager's job? Cases of Tunisian and Romanian banks.
- Authors
Sghari, Amira; Burlea, Adriana Schiopoiu; Chaabouni, Jamil
- Abstract
The article explores the question of the influence of the use of mobile banking on the activities and skills required by the account managers. A qualitative approach based on semi-structured interviews with 35 account managers in 3 Tunisian banks and 3 Romanian banks is adopted. The results show that the customers' use of online banking has not a substantial impact on account manager's job in Romanian banks. Contrariwise, some Tunisian account managers claim that the emergence of online banking requires the development of the « stress management skill ».
- Subjects
TUNISIA; ROMANIA; BANK accounts; ONLINE banking; TUNISIANS; MOBILE banking industry; BANKING industry; ROMANIANS; STRESS management
- Publication
Recherches en Sciences de Gestion, 2021, Issue 145, p243
- ISSN
2259-6372
- Publication type
Article
- DOI
10.3917/resg.145.0243