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- Title
Choice as the New, Contested Frontier: Personal Data and Targeted Advertising.
- Authors
FARTHING, RYS; ANDERSON, ARUNA; DAWKINS, ALICE
- Abstract
After ending targeted advertising on their European websites to comply with Europe's data protection regime, they promptly saw an uptick in advertising revenue. Privacy & targeted advertising Targeted advertising is often presented as if it is just another mild annoyance we need to put up with in the digital age, but the reality is a bit more concerning. From the market dominance of Google and Facebook, to increasing use of automation to sell ads, it's unclear that the small and medium sized businesses purchasing the ads actually get value for money. Online advertising uses roughly the same carbon footprint as a small country; an estimated 1% of total global energy consumption is used in the process of serving online ads.
- Subjects
PERSONALLY identifiable information; ADVERTISING; CONSUMER behavior; FALSE advertising; ADVERTISING effectiveness; GLOBAL Financial Crisis, 2008-2009; INTERNET privacy; CONSUMER preferences
- Publication
AQ: Australian Quarterly, 2023, Vol 94, Issue 4, p11
- ISSN
1443-3605
- Publication type
Article