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- Title
Dijital Gazetelerin Sosyal Medya Stratejileri ve Sosyal Medyanın Haber Okunurluğuna Etkisi.
- Authors
Taşkıran, İlke Atik
- Abstract
In this study, it is aimed to reveal the importance of social media in terms of digital newspapers. With this aim, the social media strategies of digital newspapers and the influence of social media on the number of the news read by the users are questioned. The research was carried out with the newspapers T24, Korhaber, and Rotahaber that enable the access of the reports of Google Analytics. Finally, this research demonstrates that the newspapers employ special sharing formats to attract the users. The main objectives of the posts they share are to both increase the number of the visitors of the site and strengthen the news of the agenda that is set. It was also figured out that the changes of time zone do not have any effect on the sort of the news read in the posts shared. It was observed that the newspapers could feature different news on both Facebook and Twitter. When the influence of the social media on the number of the news read in the digital newspapers was scrutinized, various percentages were obtained for every newspaper read. Finally, it was observed that social media influences digital newspapers to a certain extent, but this effect is less than expected. The results indicated that Twitter has more influence on the rate of the digital newspapers read in Turkey.
- Publication
Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2018, Issue 30, p218
- ISSN
1304-3846
- Publication type
Article
- DOI
10.31123/akil.465578