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- Title
How the imagined audience is involved and represented in TV news broadcasts.
- Authors
ŽÁKOVSKÁ, Iveta
- Abstract
This study uses data collected from prime-time TV news broadcasts on three most popular Czech TV channels. The aim is to analyse how the imagined audience is addressed and how it is represented. Closer attention is paid to the format of "vox pops" and the tendency to categorise the speakers involved in news broadcasts. The findings show that the imagined audience is involved in the news discourse in conformity with the tendency towards conversationalization and consumerization. The boundaries between the format of vox pops and other interviews and sound-bites are blurred. The speakers are often classified into categories and also represent various categories of the imagined audience. There is a tendency not to present the speakers as completely anonymous and emphasis is put on their experience with the events which they comment on.
- Subjects
TELEVISION broadcasting of news; VOX pop radio programs; CATEGORIZATION (Linguistics); AUDIENCES; ACQUISITION of data
- Publication
Bulletin of the Transilvania University of Brasov, Series IV: Philology & Cultural Studies, 2020, Vol 13, p169
- ISSN
2066-768X
- Publication type
Article
- DOI
10.31926/but.pcs.2020.62.13.3.10