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- Title
Impact of Administrative Expenses on the Profitability of FMCG Companies. A Case Study of Three Leading FMCG Organizations of Pakistan.
- Authors
Saleem, Sonia; Ali, Tahir
- Abstract
The purpose of this study is to investigate the impact of administrative expenses on the profitability in the fmcg companies of Pakistan. Any organization must manage its resources effectively in order to achieve its financial and organizational objectives. Productive resource management is a crucial factor that needs to be given serious attention in this competitive environment where fmcg organizations are going head-to-head to achieve brand loyalty, and to meet targets of organizational growth & profitability. In fmcg organizations, where huge amounts are invested in the advertisement & promotion of products, at the same time nonproduction expenditure is also important to run the business smoothly. In this article, the subject of how managers support an organization's overall systems and how cost is efficiently managed while taking into account its impact on sales and profit returns has been addressed. Three significant Pakistani FMCG players are the focus of the study. Support has been provided using references and prior studies. Questionnaires were gathered from accountants and an interview was taken to verify the authenticity of the developed hypothesis. This article will assist FMCG companies in managing and lowering administrative expenditures to develop and enjoy the resourceful consequences of intangible assets such as goodwill and leadership. This will be helpful for firms to stay ahead of the competition while keeping a strong check on the aspects of its resource management.
- Subjects
PAKISTAN; ADMINISTRATIVE fees; FAST moving consumer goods; ORGANIZATIONAL goals; PROFITABILITY; ORGANIZATIONAL growth; RESOURCE management; BRAND loyalty
- Publication
International Journal of Global Business, 2023, Vol 16, Issue 2, p1
- ISSN
2151-7541
- Publication type
Article