Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBrand Loyalty and the Change in the Marketing Mix for Packaged Consumer Goods.AuthorsOldland, JohnPublicationCanadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 1987, Vol 4, Issue 3, p266ISSN0825-0383Publication typeArticleDOI10.1111/j.1936-4490.1987.tb00456.x