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- Title
Inauthentic authenticity: Semiotic design and globalization in the margins of China.
- Authors
Wang, Xuan
- Abstract
Drawing on Kress's notion of semiotic design, this paper engages with the issue of authenticity as semiotic processes in the margins of globalization, namely, Enshi, a rural minority area in Central China. Two cases are examined: Internet dialect rap and Tujia heritage tourism, both of which provide new semiotic opportunities during Enshi's processes of globalization as a margin. In both cases, authenticity is a salient imperative of identity making that involves strategic, complex processes of semiotic maneuvering that orients towards multi-scalar, polycentric systems of norm. The outcome of these is 'inauthentic authenticity' - semiotic innovation and transformation for translocal mobility.
- Subjects
SEMIOTICS; AUTHENTICITY (Philosophy) in literature; LANGUAGE &; globalization; LANGUAGES in China; DIALECTS
- Publication
Semiotica, 2015, Vol 2015, Issue 203, p227
- ISSN
0037-1998
- Publication type
Article
- DOI
10.1515/sem-2014-0068