Focuses on the contribution of the telecommunication industry to the improvements in the image of Finland. Efforts of telecommunication firm Nokia in promoting national affluence by grounding Finland in the West; Comparison between accounts on the history of Nokia titled "Boken om Nokia," by Staffan Bruun and Mosse Wallén and "Nokia: The Inside Story," by Martti Häikiö; Construction of Finnish subjectivity in response to the 1937 imagery.