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- Title
Variables Affecting Pharmacists' Willingness to Accept Third-Party Prescription Contracts: A Conjoint Analysis.
- Authors
Szeinbach, Sheryl L.; Mason, Holly L.; Schondelmeyer, Stephen W.; Collins, Paul D.
- Abstract
Pharmacists were asked to rate their willingness to accept 12 hypothetical third-party prescription contracts offering different combinations of dispensing fees, average wholesale price levels for the ingredients, and payment lag times. Dispensing fee explained the most variance in the dependent variable of willingness to accept third-party contracts, followed by payment lag time and average wholesale price level.
- Subjects
DRUG prescribing; PRESCRIPTION writing; MEDICAL writing; MEDICAL prescriptions; PHARMACISTS; PHARMACY; CONJOINT analysis; PAYMENT; CONTRACTS; MARKETING research
- Publication
Journal of Health Care Marketing, 1990, Vol 10, Issue 3, p45
- ISSN
0737-3252
- Publication type
Article