Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing to Thrive!.AuthorsPaul, TerryAbstractThe article reviews the book "Marketing to Thrive!," by Richard D. Roodman.SubjectsMARKETING to Thrive! (Book); ROODMAN, Richard D.; MARKETING strategy; NONFICTIONPublicationJournal of Health Care Marketing, 1989, Vol 9, Issue 3, p77ISSN0737-3252Publication typeBook Review