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- Title
MEDIGRAPHICS: A NEW PERSPECTIVE ON HEALTH CARE MARKETS.
- Authors
O'Malley, John
- Abstract
The article discusses Medigraphics™ which estimates potentials and trends in health care markets. The concept merges medical and health-related probability statistics with demographic, economic, social, and psychographic databases to produce a market map or service area consumer profile that can be used in decision making and strategic planning. The market map can also be used to extrapolate market potentials at the consumer level and applied to pricing information, distribution of medical staff, and adjustment of the marketing mix.
- Subjects
HEALTH care industry; MARKET mapping; FORECASTING; TRENDS; STRATEGIC planning; SOCIOECONOMICS; FEASIBILITY studies; MARKETING research; STATISTICAL decision making; PREDICTION models
- Publication
Journal of Health Care Marketing, 1989, Vol 9, Issue 1, p64
- ISSN
0737-3252
- Publication type
Article