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- Title
MARKET-MAKING RESEARCH: A THEORETICAL SYSTEMATIZATION.
- Authors
Cândido Souza, Cassio Eduardo; Montagnana Vicente Leme, Paulo Henrique; Reis Guimarães, Elisa; Nunes Maciel, Gustavo
- Abstract
The market-making studies propose a singular approach to markets based on the search to explain the formation and functioning of markets from a performative perspective. Considering actors, their actions and tools, markets are constituted and programmed to operate in a given way, and the purpose of the proposed theoretical model is to observe what these elements are and how they interact in a social context so that this given functioning in fact occurs. Because there is a dense literature on the topic, understanding all of its concepts and premises can be challenging. Thus, two market analysis perspectives are exposed: (i) translational, which observes how markets evolve as a structure, and (ii) inscriptionary, aimed at understanding how market practices transpose from a market actor's point of view to another.
- Subjects
SOCIAL context; SOCIAL interaction; ACTOR-network theory; MARKET design &; structure (Economics); DIGITAL transformation
- Publication
Revista Interdisciplinar de Marketing (RIMAR), 2022, Vol 12, Issue 1, p1
- ISSN
1676-9783
- Publication type
Article
- DOI
10.4025/rimar.v12i1.58651