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- Title
REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
- Authors
Werner, Ray O.; Cohen, Dorothy
- Abstract
The article presents legal developments in marketing relating to the regulation of advertising and promotional methods. The case Federal Trade Commission v. Abbott Laboratories is discussed, in which it was ruled that the United States Federal Trade Commission (FTC) can seek permanent injunctive relief against a nutritional infant formula producer for using competitive trade practices such as bid rigging and price fixing. A case involving Pioneer Enterprises Inc. d/b/a Vita Tek Marketing, Pro Life Marketing, 21st Century II and Sunshine Promotions is discussed, in which the FTC imposed requirements on companies allegedly running a deceptive prize-promotion telemarketing scheme. A case involving the American Psychological Association is also discussed.
- Subjects
UNITED States; MARKETING laws; ABBOTT Laboratories Inc.; PRICE fixing -- Law &; legislation; LETTING of contracts; FALSE advertising laws; TELEMARKETING laws; UNITED States. Federal Trade Commission; LAW
- Publication
Journal of Marketing, 1993, Vol 57, Issue 3, p119
- ISSN
0022-2429
- Publication type
Article