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- Title
Price Quantity Discounts: Some Implications for Buyers and Sellers.
- Authors
Wilcox, James B.; Howell, Roy D.; Kuzdrall, Paul; Britney, Robert
- Abstract
Price quantity discount schedules are shown to present opportunities to buyers beyond those explicit in the discount schedule itself. The authors propose a taxonomy of price quantity discount schedules, and within that taxonomy examine the implications of price quantity discounts for the ordering behavior of buyers and the formation of alternative channels of distribution.
- Subjects
BULK sales; SALES; DISCOUNT prices; PRICING; PRICES; MARKETING strategy; PRICE maintenance; MARKETING channels; BUSINESS research
- Publication
Journal of Marketing, 1987, Vol 51, Issue 3, p60
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1251647