We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis.
- Authors
Achrol, Ravi Singh; Reve, Torger; Stern, Louis W.
- Abstract
The political economy framework for the comparative analysis of marketing channel dyads proposed by Stern and Reve (1980) focused mainly on relationships between channel members. This article extends the political economy framework by indicating how environmental factors (i.e., factors external to a dyad) might influence and affect the structure and processes of the dyad. When combined with the original article by Stern and Reve, the resulting overall perspective should provide a comprehensive basis for theory development and research in the marketing channel area.
- Subjects
MARKETING channels; MARKETING management; ECONOMIC competition; DYADIC analysis (Social sciences); DYADS; SOCIAL science research; COMPARATIVE studies; ORGANIZATIONAL research; ECONOMIC impact; BUSINESS logistics
- Publication
Journal of Marketing, 1983, Vol 47, Issue 4, p55
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298304700407