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- Title
5. Consumer Behavior.
- Authors
King, Robert L.; Hindersman, Charles H.
- Abstract
The article presents abstracts of articles related to advertising and promotion appearing in various periodicals. Articles abstracted include "Consumer Travel Behavior -- A Spatial Analysis," by Charles T. Moore, appearing in the April 1966 issue of "The Southern Journal of Business," "Methods of Estimating Distributions of Consumer Preferences," by Ralph L. Day, appearing in the April 1966 issue of "The Southern Journal of Business," and "Today's Youth: Tomorrow's Precautionary Man," by Charles H. Hindersman, appearing in the January 1966 issue of "The Southern Journal of Business."
- Subjects
MARKETING; CONSUMER behavior; CONSUMER preferences; MARKETING research
- Publication
Journal of Marketing, 1967, Vol 31, Issue 1, p85
- ISSN
0022-2429
- Publication type
Abstract