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- Title
Developing a baseline for a tourism revitalisation strategy tailor made to a local region: The case of the Vaal Triangle region.
- Authors
DE BRUYN, CHANé
- Abstract
Purpose of the study: It is usually found that strategy and policy makers are often unsure of how to start gathering local data and then analysing the information and implementing the findings in a practical and effective manner. Therefore this study aims to develop a baseline for a tourism revitalization strategy for the Vaal Triangle region of South Africa, in an effort to promote tourism development which will ultimately lead to an improvement of LED. Design/methodology/approach: Following a qualitative approach with the use of semi structured interviews as the primary means of data collection, interviews were conducted with tourism businesses operating in the Vaal Triangle region. Findings: The main themes are that of safety and security, improved infrastructure, clean environment, enhanced sustainability, improved marketing and awareness, improved linkages and cooperation, creation of an enabling environment, better utilisation of resources, lack of political will, corruption and a change in attitude Recommendations/value: The main themes were transformed into practical and achievable strategic objectives tailored to the study region. These strategic objectives set out for the baseline for a tourism revitalization strategy, together with their relating local actions, are presented. Managerial implications: This study could enable other researchers and destination managers to determine a local region’s potential in developing tourism and also aid strategy makers in that region to develop strategies that are based on the region’s strengths, weaknesses, challenges and potential.
- Subjects
VAAL Triangle (South Africa); TOURISM; DATA analysis; EXECUTIVES; QUALITATIVE research
- Publication
Journal of Contemporary Management (1815-7440), 2022, Vol 19, Issue 2, p1
- ISSN
1815-7440
- Publication type
Article
- DOI
10.35683/jcm21113.158