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- Title
COMPETITIVENESS OF COMPANIES IN THE RICE MILLING SECTOR: EMPIRICAL STUDY.
- Authors
Sierra Narvaez, Francisco Javier; Eslava Zapata, Rolando; Omana Guerrero, Jesus Alfonso; Cudris Niño, Lenny Faubricio
- Abstract
The objective of the research is to analyze the competitiveness of companies in the rice milling sector. The study is qualitative with a descriptive and field design. A sample of eight companies registered in the Chamber of Commerce of Cúcuta, Norte de Santander, Colombia, undergoes an analysis of the environment, to identify weaknesses-strengths and opportunities-threats in the processes that make up the supply chain. Porter's value. The results reveal that the greatest opportunity that is presented is the growing behavior of the demand and that until now has not been covered by the companies that operate in the sector, even when they have enough installed capacity to serve this market. Therefore, the market of the rice sector requires conditions of efficiency and effectiveness of the participating companies to achieve adequate levels of competitiveness. This research allows formulating applicable strategies in the sector to take advantage of competitive advantages.
- Subjects
RICE milling; ECONOMIC competition; SUPPLY chains; BUSINESS planning; EMPIRICAL research
- Publication
Revista FACE, 2023, Vol 23, Issue 1, p5
- ISSN
1794-9920
- Publication type
Article
- DOI
10.24054/face.v23i1.2439