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- Title
ИНТЕГРИРАНЕ НА МОДЕЛИ ЗА ПРОЦЕСНО УПРАВЛЕНИЕ В МЕЖДУНАРОДНИЯ МЕДИЦИНСКИ ТУРИЗЪМ.
- Authors
Петрова, Теодора; Петкова-Георгие&, Стоянка
- Abstract
For the last several years, Bulgaria has been discussing options for effective integration of a working model for the export of medical services for large groups of foreign consumers, but still a unified approach to integrating national resources into the global medical tourism market has not yet been developed. Four models of process management in international medical tourism there are analyzed in the present research. In order to develop an effective approach to integrate medical centers into the international medical tourism system in order to attract an influx of medical tourists, it is necessary the efforts to be focused on more successful models for the process management of medical tourism. Knowing well the market infrastructure in Bulgaria, the authors reasonably recommend the third and fourth models for process management of medical tourism, which are described in detail in the article.
- Subjects
BULGARIA; MEDICAL tourism; INTERNATIONAL tourism; TOURISM marketing; TOURIST attractions; TOURISM management
- Publication
Management & Education / Upravlenie i Obrazovanie, 2021, Vol 17, Issue 6, p107
- ISSN
1312-6121
- Publication type
Article