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- Title
Developing an Exchange Mindset.
- Authors
Thackeray, Rosemary
- Abstract
The article discusses the development of an exchange mindset. According to the author, exchange is a fundamental concept underlying all social marketing efforts in which a successful exchange results in both parties receiving something of value, including the various benefits they desire, in return for a price. Topics include an in-depth discussion on how practitioners can develop an exchange mindset by viewing the exchange through the customer's eyes.
- Subjects
BEHAVIOR modification; CUSTOMER satisfaction; CONSUMER attitudes; HEALTH promotion; SOCIAL marketing
- Publication
Health Promotion Practice, 2010, Vol 11, Issue 5, p618
- ISSN
1524-8399
- Publication type
Article
- DOI
10.1177/1524839910377591