Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Effect of Cost and Importance Factors on the Return Rate for Single and Multiple Mailings.AuthorsTedin, Kent L.; Hofstetter, C. RichardAbstractEmploying an experimental design, the effectiveness of cost and importance factors on the return rate for mail questionnaires is analyzed. Importance factors, notably certified mail, are shown to be of greatest consequence.SubjectsMAILING lists (Lists of addresses); EXPERIMENTAL design; COST effectiveness; MAILINGS; QUESTIONNAIRES; MATHEMATICAL optimizationPublicationPublic Opinion Quarterly, 1982, Vol 46, Issue 1, p122ISSN0033-362XPublication typeArticleDOI10.1086/268704